Turning to Effective Marketing Strategies for Voluminous Fundraising

Donor contributions are thinning at a fast rate in today’s tough financial times. As per Mark Schulhof, the CEO of Quadriga Art, adopting better advertisement and marketing strategies could provide some respite from the present situation. Offering incentives or gains to contributors/donors could keep them motivated enough to make bigger contributions.

According to observations made by Mark, the current trend of non-profits to offer premium gifts and door drops to contributors and supporters is swiftly catching up with the donors, who are responding with bigger contributions. The brilliant idea coupled with the intense endeavors of direct marketing and social media marketing is helping charities to raise substantially more funds as compared to what is typically considered normal.

Additionally, Mark Schulhof believes that a non-profit organization must support their marketing strategies on the changing landscape of the society and nation they are operating in. It is necessary to formulate marketing policies after considering several different factors that may allure supporters towards contributing not, merely, in the present times, but on a long-term basis.

Commenting on this great concept, Mark stated that the idea has helped non-profits to connect with potential donors. In addition, it not only helps almsgivers to better appreciate the message and the concept of charitable institutions, but feel appreciated for their contribution towards their cause as well. Since, majority people expect to avail an immediate and impersonal message seeking donations, the thought of receiving a premium gift with a direct mail or door drop package tends to boost them to contribute more for a good and generous cause.

Nevertheless, for this strategy to be greatly effective on the long-term basis, it is essentially important to choose gifts, which besides the charitable trusts may prove to be useful for the almsgivers. The swiftly changing trends have made it obligatory for even non-profits to adapt better marketing strategies to amplify donor contributions, particularly in view of increasing cost of operations and competition.

Mark Schulhof focus on making direct marketing efforts with a touch of innovation in order to inspire donors across the globe to make bigger contributions and make a difference in someone’s life. Under his dynamic leadership, Quadriga Art is conquering new heights through its retail supply, fundraising, direct mail marketing, manufacturing and publishing.

Mark Schulhof – The man behind the Innovation in the Fundraising Industry

Mark Schulhof, the CEO of Quadriga Art is a very busy man these days with the launch of the first web-based platform for video news.  As a global leader in the non-profit industry, Mr. Schulhof is focussed on providing direct marketing and creative services with a touch of innovation. Corporations around the world rely on the services provided by his company. With his dynamic leadership, Quadriga Art Inc. is reaching new heights through its manufacturing of retail supply, far-reaching fundraising, publishing and direct mail marketing.

Most non-profit organizations are focussed on improving the lives of millions of needy people around the globe. Today, this industry faces though challenges such as lack of funds and fierce competition. In today’s dwindling economy, the funds for the non-profit sector have depreciated significantly and Mark Schulhof , through the products and services of his company helps achieve effective fundraising. He, along with his team strives to deliver out of the box solutions for his clients. His strategy of leveraging on the social media has generated great results for the non-profit industry. Now more and more fundraising companies are reaching to a wider audience.

Quadriga Art under the direction of Mr. Schulhof has reached a new high with the launch of its video news platform. This is focused to deliver meaningful news to the non-profit industry. “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results” according to Mr. Schulhof.

Mark Schulhof is not new to challenges, along with his valuable 3500 employees he is working to bring about a difference in the life of the needy and underprivileged. It is his dedication and quest for excellence that has made of Quadriga Art the leader in direct marketing and creative services for the non-profit industry.

Mark Schulhof – Face Behind Radical Changes in Direct Marketing Industry

Few direct marketing firms are revered in the world of nonprofits for their path breaking ideas. Millions of people around the globe benefit from the selfless contributions accumulated by the non-profit players. Quadriga Art, INC is one such name that is reckoned as a leader in the direct marketing industry. The man behind the success of the organization is none other than its Chief Executive Officer Mr. Mark Schulhof. The pioneer understood that in this industry, the donor or the contributor is the kind and it is imperative to have a good camaraderie with him.

The non-profit industry has witnessed numerous transitions in the last few years. Gone are the days when there used to be hordes of donors contributing to the cause of the underprivileged. The dwindling economy has resulted in lesser donations. Mr. Mark Schulhof introduced the concept of high performance fund raising that helps to give performance driven results even with the limited budget of the client. In the competitive scenario today, Mr. Schulhof understands that a penny saved is a penny earned.  Along with a dedicated creative team, he helps to deliver novel ideas to take the concept of the client from the drawing board to the mailbox. Under the direction of Mr. Schulhof Quadriga also introduced the service of test marketing. In this approach, clients assess the performance of their products and services, before introducing them in the market.

Mark Schulhof is not new to introducing novel concepts that help to attract more donors for the nonprofit players. For instance, implementation of Direct Marketing Association’s (DMA) Green 15 Pledge Program in 2011, Quadriga has given an ecofriendly touch to its products and helped to work towards a greener future. He also understood the power of social media and used it as a platform in order to reach various clients.

Today, the nonprofit industry is reeling under the pressures of economy. It is due to the efforts of people like Mr. Schulhof and his direct marketing firm that thousands of people around the globe can live a better and meaningful life.

Mark Schulhof - Transforming Thoughts into Reality

Non-profit organizations used to be concerned only in receiving the money that was donated to their charities, rather than staying up to date with the changing times and giving more importance to the donors. Mark Schulhof, who is the Chief Executive Officer of Quadriga Art, is the man who realized the importance of effective communication with the donors and formulating constructive policies.

He placed a lot of stress on the non-profits organizations from different countries to support their marketing policies and operations. According to him, there are many important elements that should be addressed like; the distribution of media, governmental reconstruction and the usage of information in an effective manner.

He supports the idea that the policies related to marketing should be built in such a way so that more donors will come forward and offer their participation. Mark Schulhof said that nowadays non-profits organizations do not want to explore new concepts; this can also be considered as one of the reason for not boosting the participation of donors. These organizations must incorporate various methods that can help transform donors into investors. There is a need to apply creative methods that can be used in the marketing endeavors in order to achieve the proposed tasks.

People today are much wiser even though they have so much to do on a daily basis and non-profit organization should keep this vital fact in mind. It is very important for these organizations to set up effective marketing strategies so that they are able to cater to the needs of the potential community.

Mark Schulhof is making the most of his company, Quadriga Art, in order to create awareness regarding what a common person has to go through every day.He sincerely appeals to the community to come forward and offer full support to these non-profit organizations in helping to make the world a better place.

Spending $1 to Raise $1

Building a profitable direct mail fundraising program for a non-profit organization is like constructing a skyscraper; it takes an investment of time and resources to go from foundation to final, but once the building is complete, it is an asset that provides sustainable funding for the organization


For many nonprofit organizations, direct mail has proven to be the only effective and reliable mode of raising money. To be a successful program, charities need to build a donor base, which can cost more than $1 to raise $1. While this strategy has been debated for years – within the nonprofit and association communities, in Congress, and even before the Supreme Court, it has been a proven model for more than 50 years

For nearly 70 years, Quadriga Art has helped nonprofit organizations raise money in order to meet their mission goals and objectives. At the core of our company’s values is a focus on innovation, entrepreneurship, creativity and a deep and abiding sense of responsibility to the charities and communities we serve. We are committed to thinking big and making a difference, as well as offering our clients the lowest cost mailing solutions possible. That means working with organizations to determine what type of direct mail program is right for them


Direct mail donor files can be built gradually, where investment and growth are steady and conservative, or rapidly, where investment levels are accelerated and the overall profitability is higher

Gradual Donor Development Lifecycle




In a gradual growth scenario, the investment levels and cost of fundraising are lower, allowing the organization to generate positive net income 2-3 years before an organization on the rapid growth plan. However, since the ultimate donor file size is smaller and grows slowly, the long-term positive net income and philanthropic potential is also on a smaller scale. The market average for the response rate in a gradual growth scenario is 2%, and the cost to acquire a new donor is on average $15 per individual

Rapid Donor Development Lifecycle



In a rapid growth scenario, the initial cost of fundraising is more than the revenue generated in the early years, since significant funds are invested to acquire new donors and quickly build a large donor file. However, this accelerated strategy allows the organization to ultimately raise significantly more revenue over the same time span. Through an accelerated strategy, Quadriga Art has seen nonprofit organizations reach average response rates of 9%, with the cost to acquire a new donor at less than $7 per individual. Because a rapid growth scenario can delay the immediate return on the investment, Quadriga Art works with organizations to find solutions that will allow them to provide more program services as early as possible

Here’s our roadmap for success:



Year 1 à Create (draft the blueprint & break ground):



Regardless of whether the growth plan is rapid or gradual, the first year of a brand new direct mail program is almost always a net investment on the part of the organization. Net income is entirely dependent on the size of the donor file; the more donors an organization has, the more revenue it will generate. Acquiring a new donor file is like building a foundation – it costs more than it initially generates, but it is an asset for the future.


Year 2 à Validate (build the foundation)

In the first two years of a new direct mail program, the organization typically does extensive testing to ensure the long-term viability of the program. While the program is typically still running at a financial deficit at this point, it is starting to build the critical renewal donor file that will lead to significant net profit for program services in the coming years.

Year 3 à Rollout (extensive building)

In year three, the organization will continue to rollout the strategies that were validated in the early years of the program. In a gradual growth scenario, the organization could be generating positive net income at this point. In a rapid growth scenario, the benefits of the new donor acquisition program launched in year one will be apparent as the spending gap will start to close.

Year 4 à Cultivate (complete the build)

The fourth year is generally the turning point for most organizations in a rapid growth scenario; the annual new donor acquisition loss will be offset by the renewal donor base income and the program will generate positive net revenue. For organizations on the gradual growth plan, this step can happen as early as year two, and as late as year six

Year 5 à Sustain (fill units & generate profit)

For either growth plan, most direct mail programs should start to show significant positive net income by year five, even while they continue to acquire new donors. The amount of net revenue available for program services is dictated by the growth plan; those with the largest donor files will have the most revenue for programs and outreach.

Years 6 & beyond à Maintain (fully leased & profitable)

For most organizations, regardless of growth plan, the sixth year and beyond is where the program is running at a cumulative net-positive basis and generating consistent and significant net income. The skyscraper is complete

Mark Schulhof – The man behind the Innovation in the Fundraising Industry

Mark Schulhof, the CEO of Quadriga Art is a busy man with the launch of the first web-based platform for video news.  As a global leader in the non-profit industry, Mr. Schulhof is focused on providing direct marketing and creative services with a touch of innovation, which organizations & corporations around the world rely on. With his dynamic leadership, Quadriga Art Inc. is reaching new heights through its manufacturing, retail supply, fundraising, publishing and direct mail marketing.
Most non-profit organizations are focused on bettering the lives of millions of people around the globe. Today, this industry faces many difficult challenges. In today’s dwindling economy, the funds for the non-profit sector have depreciated significantly and Mark Schulhof , through the products and services of his company helps achieve effective fundraising. He, along with his team strives to deliver out of the box solutions for his clients, and now more and more fundraising companies are reaching to a wider audience.
Quadriga Art under the direction of Mark Schulhofhas reached a new high with the launch of its video news platform. This is focused to deliver meaningful news to the non-profit industry. “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results” according to Mr. Schulhof.
Mark Schulhof is along with his valuable 3500 employees is helping to bring about a difference in many lives. It is his dedication and quest for excellence that has made Quadriga Art the leader in direct marketing and creative services for the non-profit industry.

Mark Schulhof Stresses On the Need For Better Donor Communication Strategies

With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to
Mark Schulhof, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies.

According to Mark Schulhof, non profits should base their marketing strategies on the changing landscape of the country and society they are operating in. It is vital for non-profits to consider factors including regulatory and legislative reforms, market consolidation, media fractionalization, changing demographics, instant information overload and the struggling economy before finalizing a donor communication strategy. It is vital to develop marketing policies after considering various factors that might attract donors towards making a contribution not only in the present times, but on a long term basis.

Schulhof has also pointed out that most charities are repeatedly following the path that has been treated by numerous non-profits previously and this is surely not helping them in increasing their donor base. According to Mark Schulhof , non-profits need to adapt new methodologies to ensure that the donors are converted into investors. It has also become important for non-profits to be more creative in their marketing strategies in order to achieve success in their stated goals and missions.

Schulhof has also advised non-profits to remember the fact that today people are not only a lot busier but also have access to greater and more accurate information. As such it is important to design variable market strategies to reach out to diverse target audience. This will enable non-profits to convince them in a better way about investing in their cause.

Mark Schulhof is CEO of Quadriga Art a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.