Wednesday, 25 May 2011

Mark Schulhof On The Importance Of Social Media For Successful Fundraising

Despite the fact that there are more than 1.4 million non-profit organizations working across America, a large number of people in need of help are unable to get the aid from any of these organizations. A major reason for this is the fact that due to tough economic times, there has been a significant decline in the donations made to these organizations, which in turn has restricted their efforts of making the aid available to a larger number of needy people. That is why Mark Schulhof   has stressed on the need of people from all walks of life especially those related to social media in enhancing the contributions made towards such organizations which are dedicated towards helping people to live an improved life.

According to Mark Schulhof, the CEO of Quadriga Art, the current economic challenges have been further intensified by the budget cuts established by the state and federal governments. This has made it especially tough for people to make great financial contributions towards non-profit organizations and charities. In such a scenario, the role of social media has become even ore important in not only raising the awareness of people towards such organizations but also in carrying out donor based programs and campaigns to ensure successful fundraising for these organizations.

With the number of people in need of assistance growing with each passing days, non-profit organizations and charities have an important role to play in providing aid to the poor, chronically ill, veterans and animals. However, in view of the declining funds and significant reduction in donations, the task has become much tougher than most people can even imagine. That is why social media needs to lay much stress on adapting and utilizing various methods of marketing, communicating and enhancing the fund raising methods that can prove beneficial for these organizations.

Mark Schulhof   is CEO of Quadriga Art international, a leading marketing firm for various nonprofit organizations around the world, who helps charities around the world raises funds. To learn more about the company and its direct mail service, logon to its website at