Thursday, 18 August 2011

Mark Schulhof – Innovative Fundraising Approach

A successful industrialist in the arena of widespread manufacturing, retail supply, far-reaching fundraising, publishing and direct mail marketing is none other than Mark Schulhof, CEO of a seventy-year-old company – Quadriga Art, Inc., headquartered in New York. His innovative and out-of-the-box thinking has given him and the company a respectful name and higher altitude in the endeavor for serving humanity.

Through his company, Mr. Schulhof steer wide range of non-profit organizations all around the world to help them in generating funds and revenues for the charities. Quadriga Art International is a direct marketing firm, which raise funds through intellectual fundraising programs and direct mail services.

Mark’s intentions are generous, for helping millions of poor and needy people he formulate programs for raising funds for those non-profit organizations that are involved in the betterment of society and its people. In order to provide medical aids, educational advantages, employment opportunities and basic living, there are above 1.4 million non-profit organizations only in the United States of America.

At present, the donations and contributions made to these non-profit organizations are becoming less due to recent economic crisis, cost-cutting policies and low budget allotment by the government. As a result, they experience shortage of funds and a large number of people in despair are left out in receiving essential abet.

Mark Schulhof utilized social media as an effective tool to spread awareness among communities and people, encouraging support and contribution to charities and non-profit organizations, according to their level of convenience. He brought a revolutionary concept of marketing by motivating donors and contributors with some rewards, door drops or exclusive gifts that would help these non-profit groups to raise funds thoroughly.

Mr. Schulhof’s creativity and expertise has given new dimensions to non-profit, charitable organizations to generate funds and revenue, involving social media interface, to help needy and support people in grief. His efforts and contribution in discovering sources of effectual fundraising for charities and non-profit organizations is commendable.

To know more about Mark Schulhof, his experience and understanding of the domain; please visit

Sunday, 7 August 2011

Mark Schulhof Stresess On BeMark Schulhof Stresess On Better Marketintter Marketing Strategies For Effective Fundraising

Keeping in view the tough economic times, it is no wonder that the donor contributions towards various non-profit organizations and charities are thinning at a rapid pace. According to Mark Schulhof,the CEO of Quadriga Art, this trend can be reversed by adapting better marketing strategies that offer some sort of incentives to donors and inspire them to make greater contributions. The idea has already been successfully adapted by major non-profit organizations across Europe including The British Red Cross and the Royal British Legion.

According to the observations made by Quadriga Art, the current trend of charities to offer door drops and premium gifts to donors is fast catching up with donors, who are responding with greater contributions. This innovative idea combined with the intense efforts of direct marketing is helping nonprofits to raise significantly more funds than what is usually considered normal.

Commenting on this new trend, Mark Schulhof is reported to have said that the innovative idea has helped charities to connect with prospective donors. Additionally, it not only helps the donors to better appreciate the concept and message of non-profit services but also feel appreciated for their contribution towards their cause. Since most people expect to receive an impersonal and instant message seeking contributions, the concept of receiving a premium gift along with a door drop or direct mail package tends to encourage them to contribute more generously for a good cause.

However, for this strategy to be effective in the long run, it is vital to choose gifts that besides symbolizing the charities may prove to be useful for the donors. The changing marketing trends have made it necessary for even non-profit organizations and charities to adapt better methodologies and communication and marketing strategies to enhance donor contribution, especially in view of the increasing competition and cost of operations.

Quadriga Art international is a leading marketing firm for various nonprofit organizations around the world and helps charities around the world raises funds through direct mail. To learn more about Mark Schulhof and the company’s direct mail service, logon to its website at