tag:blogger.com,1999:blog-21418096547582685812024-03-05T06:07:52.204-08:00Mark SchulhofMARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.comBlogger16125tag:blogger.com,1999:blog-2141809654758268581.post-80280624764774201302012-11-22T03:23:00.001-08:002012-11-22T03:23:49.757-08:00Mark Schulhof – a pioneer in high performance fund raising<div dir="ltr" style="text-align: left;" trbidi="on">
In the present market scenario, only a few people understand the value of the quote “a penny saved is a penny earned”.<br />
<br />
<a href="http://www.linkedin.com/pub/mark-schulhof/11/8a3/896">Mark Schulhof</a> is the man who gave the world the concept of high performance fund raising. As the CEO of the company, he is the brain behind the success of this Quadriga Art.<br />
<br />
He has always come up with innovative ideas in the field of direct marketing that includes the implementation of Direct Marketing Association’s (DMA) Green 15 Pledge Program in 2011 to work for an ecofriendly work culture at Quadriga Art.<br />
<br />
After the launch of a video news platform for his company Quadriga Art, Mr. <a href="http://markschulhof.blogspot.in//11/8a3/896">Schulhof</a> described his idea by saying, “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results”.</div>
MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-15856583252017158632012-11-14T22:56:00.000-08:002012-11-14T22:56:14.655-08:00Mark Schulhof- The Man Behind Innovative Fund Raising Ideas!<div dir="ltr" style="text-align: left;" trbidi="on">
<a data-mce-href="http://names.whitepages.com/Mark/Schulhof" href="http://names.whitepages.com/Mark/Schulhof"> Mark Schulhof</a>,
CEO of Quadratic Art, is the man who has successfully led the company
to the glory, it holds today. Having understood the importance of
effective marketing strategies, he is the one who has revolutionized the
process of marketing, by making it much more practical.<br />
<br />
His
effective strategies have taken the company’s reputation on heights and
helped more and more nonprofit organizations in fundraising for
different noble causes.<br />
<br />
Under his leadership, his team focuses on
coming up with the most innovative marketing strategies, inventive
fundraising ideas, and much more that have helped companies to meet
their set target.<br />
<br />
It is <a data-mce-href="http://www.linkedin.com/pub/mark-schulhof/11/8a3/896" href="http://www.linkedin.com/pub/mark-schulhof/11/8a3/896"> Mark Schulhof</a>’s efforts, because of which, over 1.5 billion Quadratic Art packs (containing required stuff) have reached the people in need.</div>
MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-13408687741392401992012-10-29T23:07:00.001-07:002012-10-29T23:07:13.967-07:00Mark Schulhof- The Man Behind Quadriga Arts’ Success!<div dir="ltr" style="text-align: left;" trbidi="on">
The fundraising industry is a tricky one and the hardest job in the world is to get people to donate money towards a worthy cause. It takes a crafty businessperson who can convince one with persuasion powers, and market the event so well, that people come forward on their won to be a part of the process and donate funds towards it.<br />
<br />
Mr. <a href="http://www.linkedin.com/pub/mark-schulhof/11/8a3/896"> Mark Schulhof</a> is one of those people who have such persuasion powers and can create such a righteous image of the cause or event at hand that people willingly donate towards it. He is the CEO of Quadriga art co. and has been in the business of direct marketing since a long while.<br />
<br />
This firm has brought about revolutionary changes in the industry, and has made it possible for many non-profit organizations to spread their word far and wide, so that people would contribute towards them and make them from minor endeavors to major movements.</div>
MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-11552910338114225242012-10-08T04:13:00.000-07:002012-10-08T04:13:41.269-07:00Mark Schulhof - Taking the Industry by Storm with Quadriga Art<div dir="ltr" style="text-align: left;" trbidi="on">
The world is always full of disasters and calamities. There are
thousands of people hurting, and places which are being destroyed
everyday. This people are in great need of help; however, they do not
have the funds to help them in such cases, and sometimes because of it
they suffer more.<br />
<br />
Quadriga Art is one of those few companies
which really benefits people in need. They work in close correlation
with media resources, making it possible for the non-profit
organizations to provide money for those who are in need.<br />
<a href="http://www.linkedin.com/pub/mark-schulhof/11/8a3/896"><br />Mark Schulhof</a>
is the CEO of Quadriga Art Co. He has successfully led the company to
become one of the leaders in effective fund-raising. Quadriga Art Co.
motivates people into donating more money for these useful causes. They
also deal in direct mail, a marketing service which makes it more
viable for the clients.<br />
<br />
<br />
In the words of <a href="http://names.whitepages.com/Mark/Schulhof">Mark Schulhof</a> –<br />
<br />
“It
is often difficult and time consuming for nonprofit executives to sift
through the sea of information online and in print in order to find
news that is relevant, current and important to their organization's
needs. The video site will not only provide current and breaking news
segments; but will also be indexed to archived stories that can be
easily searched by key word. Basically it will be like our own
industry's TV News Network on the web”.<br />
<br />
<br />
This shows how the
firm is working to provide the most accurate value added fundraising
and direct marketing services in the industry. The company has raised
funds for a number of causes across the world and gained popularity for
the same as well. Many companies and organizations have trusted Mr.
Schulhof and his company for the state-of-the art services in this
regard. </div>
MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-15221692987486974652012-09-12T02:16:00.002-07:002012-09-12T02:16:14.223-07:00Mark Schulhof – The man behind the Innovation in the Fundraising Industry<div dir="ltr" style="text-align: left;" trbidi="on"> <style type="text/css">
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<div align="JUSTIFY"><span style="color: black;"><span lang="en-GB"><b>Mark Schulhof</b></span></span><span style="color: black;"><span lang="en-GB">, the CEO of Quadriga Art is a very busy man these days with the launch of the first web-based platform for video news. As a global leader in the non-profit industry, Mr. Schulhof is focussed on providing direct marketing and creative services with a touch of innovation. Corporations around the world rely on the services provided by his company. With his dynamic leadership, Quadriga Art Inc. is reaching new heights through its manufacturing of retail supply, far-reaching fundraising, publishing and direct mail marketing. </span></span> </div><div align="JUSTIFY" lang="en-GB"><span style="color: black;">Most non-profit organizations are focussed on improving the lives of millions of needy people around the globe. Today, this industry faces though challenges such as lack of funds and fierce competition. In today’s dwindling economy, the funds for the non-profit sector have depreciated significantly and <span style="font-size: x-small;"> </span><a href="http://www.onesource.com/free/Mark-Schulhof/People/Profile/42841361-11"><span style="font-size: x-small;"><i><b>Mark Schulhof</b></i></span></a><span style="font-size: x-small;"> </span><b>,</b> through the products and services of his company helps achieve effective fundraising. He, along with his team strives to deliver out of the box solutions for his clients. His strategy of leveraging on the social media has generated great results for the non-profit industry. Now more and more fundraising companies are reaching to a wider audience.</span></div><div align="JUSTIFY" lang="en-GB"><span style="color: black;">Quadriga Art under the direction of Mr. Schulhof has reached a new high with the launch of its video news platform. This is focused to deliver meaningful news to the non-profit industry. “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results” according to Mr. Schulhof. </span> </div><div align="JUSTIFY"><a href="http://www.peoplebot.com/PeopleBot/PeopleBot?cm=mapa&street=9402+LINDALE+DR&city=BETHESDA&state=MD&zip=20817&firstName=Mark&middleName=&lastName=Schulhof&phone=301-493-6839"><span style="color: black;"><span style="font-size: x-small;"><span lang="en-GB"><i><b>Mark Schulhof</b></i></span></span></span></a><span style="color: black;"> </span><span style="color: black;"><span lang="en-GB">is not new to challenges, along with his valuable 3500 employees he is working to bring about a difference in the life of the needy and underprivileged. It is his dedication and quest for excellence that has made of Quadriga Art the leader in direct marketing and creative services for the non-profit industry. </span></span> </div><div style="margin-bottom: 0cm;"><br />
</div></div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-76014209498573514012012-08-13T04:08:00.000-07:002012-08-13T04:08:30.324-07:00Turning to Effective Marketing Strategies for Voluminous Fundraising <div dir="ltr" style="text-align: left;" trbidi="on"> <style type="text/css">
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<div class="western" style="margin-bottom: 0.35cm;"><span style="font-size: x-small;">Donor contributions are thinning at a fast rate in today’s tough financial times. As per <b>Mark Schulhof</b>, the CEO of Quadriga Art, adopting better advertisement and marketing strategies could provide some respite from the present situation. Offering incentives or gains to contributors/donors could keep them motivated enough to make bigger contributions. </span> </div><div class="western" style="margin-bottom: 0.35cm;"><span style="font-size: x-small;">According to observations made by Mark, the current trend of non-profits to offer premium gifts and door drops to contributors and supporters is swiftly catching up with the donors, who are responding with bigger contributions. The brilliant idea coupled with the intense endeavors of direct marketing and social media marketing is helping charities to raise substantially more funds as compared to what is typically considered normal. </span> </div><div class="western" style="margin-bottom: 0.35cm;"><span style="color: black;"><span style="font-size: x-small;">Additionally, </span></span><span style="color: navy;"><span lang="zxx"><u><a href="http://www.onesource.com/free/Mark-Schulhof/People/Profile/42841361-11"><span style="color: black;"><span style="font-size: x-small;"><i><b>Mark Schulhof</b></i></span></span></a></u></span></span><span style="color: black;"><span style="font-size: x-small;"><span lang="en-GB"><b> </b></span></span></span><span style="color: black;"><span style="font-size: x-small;"> believes that a non-profit organization must support their marketing strategies on the changing landscape of the society and nation they are operating in. It is necessary to formulate marketing policies after considering several different factors that may allure supporters towards contributing not, merely, in the present times, but on a long-term basis. </span></span> </div><div class="western" style="margin-bottom: 0.35cm;"><span style="font-size: x-small;">Commenting on this great concept, Mark stated that the idea has helped non-profits to connect with potential donors. In addition, it not only helps almsgivers to better appreciate the message and the concept of charitable institutions, but feel appreciated for their contribution towards their cause as well. Since, majority people expect to avail an immediate and impersonal message seeking donations, the thought of receiving a premium gift with a direct mail or door drop package tends to boost them to contribute more for a good and generous cause. </span> </div><div class="western" style="margin-bottom: 0.35cm;"><span style="font-size: x-small;">Nevertheless, for this strategy to be greatly effective on the long-term basis, it is essentially important to choose gifts, which besides the charitable trusts may prove to be useful for the almsgivers. The swiftly changing trends have made it obligatory for even non-profits to adapt better marketing strategies to amplify donor contributions, particularly in view of increasing cost of operations and competition. </span> </div><div class="western" style="margin-bottom: 0.35cm;"><span style="color: navy;"><span lang="zxx"><u><a href="http://www.peoplebot.com/PeopleBot/PeopleBot?cm=mapa&street=9402+LINDALE+DR&city=BETHESDA&state=MD&zip=20817&firstName=Mark&middleName=&lastName=Schulhof&phone=301-493-6839"><span style="font-size: x-small;"><i><b>Mark Schulhof</b></i></span></a></u></span></span><span style="color: black;"><span style="font-size: x-small;"><b> </b></span></span><span style="color: black;"> </span><span style="color: black;"><span style="font-size: x-small;">focus on making direct marketing efforts with a touch of innovation in order to inspire donors across the globe to make bigger contributions and make a difference in someone’s life. Under his dynamic leadership, Quadriga Art is conquering new heights through its retail supply, fundraising, direct mail marketing, manufacturing and publishing. </span></span> </div></div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-61221203639768868442012-07-23T22:29:00.003-07:002012-07-23T22:30:16.936-07:00Mark Schulhof – The man behind the Innovation in the Fundraising Industry<div dir="ltr" style="text-align: left;" trbidi="on"><style type="text/css">
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<div align="JUSTIFY"><span style="color: black;"><span lang="en-GB"><b>Mark Schulhof</b></span></span><span style="color: black;"><span lang="en-GB">, the CEO of Quadriga Art is a very busy man these days with the launch of the first web-based platform for video news. As a global leader in the non-profit industry, Mr. Schulhof is focussed on providing direct marketing and creative services with a touch of innovation. Corporations around the world rely on the services provided by his company. With his dynamic leadership, Quadriga Art Inc. is reaching new heights through its manufacturing of retail supply, far-reaching fundraising, publishing and direct mail marketing. </span></span> </div><div align="JUSTIFY" lang="en-GB"><span style="color: black;">Most non-profit organizations are focussed on improving the lives of millions of needy people around the globe. Today, this industry faces though challenges such as lack of funds and fierce competition. In today’s dwindling economy, the funds for the non-profit sector have depreciated significantly and <span style="font-size: x-small;"> </span><a href="http://www.onesource.com/free/Mark-Schulhof/People/Profile/42841361-11" style="color: blue;"><span style="font-size: x-small;"><i><b>Mark Schulhof</b></i></span></a><span style="font-size: x-small;"> </span><b>,</b> through the products and services of his company helps achieve effective fundraising. He, along with his team strives to deliver out of the box solutions for his clients. His strategy of leveraging on the social media has generated great results for the non-profit industry. Now more and more fundraising companies are reaching to a wider audience.</span></div><div align="JUSTIFY" lang="en-GB"><span style="color: black;">Quadriga Art under the direction of Mr. Schulhof has reached a new high with the launch of its video news platform. This is focused to deliver meaningful news to the non-profit industry. “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results” according to Mr. Schulhof. </span> </div><div align="JUSTIFY"><a href="http://www.peoplebot.com/PeopleBot/PeopleBot?cm=mapa&street=9402+LINDALE+DR&city=BETHESDA&state=MD&zip=20817&firstName=Mark&middleName=&lastName=Schulhof&phone=301-493-6839" style="color: blue;"><span style="font-size: x-small;"><span lang="en-GB"><i><b>Mark Schulhof</b></i></span></span></a><span style="color: black;"> </span><span style="color: black;"><span lang="en-GB">is not new to challenges, along with his valuable 3500 employees he is working to bring about a difference in the life of the needy and underprivileged. It is his dedication and quest for excellence that has made of Quadriga Art the leader in direct marketing and creative services for the non-profit industry. </span></span> </div></div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-85809454439366860522012-07-16T01:28:00.000-07:002012-07-16T01:28:28.734-07:00Mark Schulhof – Face Behind Radical Changes in Direct Marketing Industry<div dir="ltr" style="text-align: left;" trbidi="on"> <style type="text/css">
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<div align="JUSTIFY" style="line-height: 150%;"><span style="color: black;"><span style="font-size: x-small;">Few direct marketing firms are revered in the world of nonprofits for their path breaking ideas. Millions of people around the globe benefit from the selfless contributions accumulated by the non-profit players. Quadriga Art, INC is one such name that is reckoned as a leader in the direct marketing industry. The man behind the success of the organization is none other than its Chief Executive Officer Mr. Mark Schulhof. The pioneer understood that in this industry, the donor or the contributor is the kind and it is imperative to have a good camaraderie with him.</span></span></div><div align="JUSTIFY" style="line-height: 150%;"><span style="color: black;"><span style="font-size: x-small;">The non-profit industry has witnessed numerous transitions in the last few years. Gone are the days when there used to be hordes of donors contributing to the cause of the underprivileged. The dwindling economy has resulted in lesser donations. Mr. </span><a href="http://www.onesource.com/free/Mark-Schulhof/People/Profile/42841361-11"><span style="font-size: x-small;"><i><b>Mark Schulhof</b></i></span></a><span style="font-size: x-small;"> introduced the concept of high performance fund raising that helps to give performance driven results even with the limited budget of the client. In the competitive scenario today, Mr. Schulhof understands that a penny saved is a penny earned. Along with a dedicated creative team, he helps to deliver novel ideas to take the concept of the client from the drawing board to the mailbox. Under the direction of Mr. Schulhof Quadriga also introduced the service of test marketing. In this approach, clients assess the performance of their products and services, before introducing them in the market.</span></span></div><div align="JUSTIFY" style="line-height: 150%;"><span style="color: black;"><a href="http://www.peoplebot.com/PeopleBot/PeopleBot?cm=mapa&street=9402+LINDALE+DR&city=BETHESDA&state=MD&zip=20817&firstName=Mark&middleName=&lastName=Schulhof&phone=301-493-6839"><span style="font-size: x-small;"><i><b>Mark Schulhof</b></i></span></a><span style="font-size: x-small;"> is not new to introducing novel concepts that help to attract more donors for the nonprofit players. For instance, implementation of Direct Marketing Association’s (DMA) Green 15 Pledge Program in 2011, Quadriga has given an ecofriendly touch to its products and helped to work towards a greener future. He also understood the power of social media and used it as a platform in order to reach various clients. </span></span> </div><div align="JUSTIFY" style="line-height: 150%;"><span style="color: black;"><span style="font-size: x-small;">Today, the nonprofit industry is reeling under the pressures of economy. It is due to the efforts of people like Mr. Schulhof and his direct marketing firm that thousands of people around the globe can live a better and meaningful life.</span></span></div></div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-4736264916995799982012-07-01T21:35:00.000-07:002012-07-01T21:35:43.285-07:00Mark Schulhof - Transforming Thoughts into Reality<div dir="ltr" style="text-align: left;" trbidi="on">Non-profit organizations used to be concerned only in receiving the money that was donated to their charities, rather than staying up to date with the changing times and giving more importance to the donors. Mark Schulhof, who is the Chief Executive Officer of Quadriga Art, is the man who realized the importance of effective communication with the donors and formulating constructive policies. <br />
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He placed a lot of stress on the non-profits organizations from different countries to support their marketing policies and operations. According to him, there are many important elements that should be addressed like; the distribution of media, governmental reconstruction and the usage of information in an effective manner. <br />
<br />
He supports the idea that the policies related to marketing should be built in such a way so that more donors will come forward and offer their participation. <a href="http://www.onesource.com/free/Mark-Schulhof/People/Profile/42841361-11">Mark Schulhof</a> said that nowadays non-profits organizations do not want to explore new concepts; this can also be considered as one of the reason for not boosting the participation of donors. These organizations must incorporate various methods that can help transform donors into investors. There is a need to apply creative methods that can be used in the marketing endeavors in order to achieve the proposed tasks.<br />
<br />
People today are much wiser even though they have so much to do on a daily basis and non-profit organization should keep this vital fact in mind. It is very important for these organizations to set up effective marketing strategies so that they are able to cater to the needs of the potential community.<br />
<br />
<a href="http://www.peoplebot.com/PeopleBot/PeopleBot?cm=mapa&street=9402+LINDALE+DR&city=BETHESDA&state=MD&zip=20817&firstName=Mark&middleName=&lastName=Schulhof&phone=301-493-6839">Mark Schulhof</a> is making the most of his company, Quadriga Art, in order to create awareness regarding what a common person has to go through every day.He sincerely appeals to the community to come forward and offer full support to these non-profit organizations in helping to make the world a better place.</div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com1tag:blogger.com,1999:blog-2141809654758268581.post-6308878962263286142012-06-14T01:23:00.000-07:002012-06-14T01:23:11.932-07:00Spending $1 to Raise $1<div dir="ltr" style="text-align: left;" trbidi="on">Building a profitable direct mail fundraising program for a non-profit organization is like constructing a skyscraper; it takes an investment of time and resources to go from foundation to final, but once the building is complete, it is an asset that provides sustainable funding for the organization<br />
<br />
<br />
For many nonprofit organizations, direct mail has proven to be the only effective and reliable mode of raising money. To be a successful program, charities need to build a donor base, which can cost more than $1 to raise $1. While this strategy has been debated for years – within the nonprofit and association communities, in Congress, and even before the Supreme Court, it has been a proven model for more than 50 years<br />
<br />
For nearly 70 years, Quadriga Art has helped nonprofit organizations raise money in order to meet their mission goals and objectives. At the core of our company’s values is a focus on innovation, entrepreneurship, creativity and a deep and abiding sense of responsibility to the charities and communities we serve. We are committed to thinking big and making a difference, as well as offering our clients the lowest cost mailing solutions possible. That means working with organizations to determine what type of direct mail program is right for them<br />
<br />
<br />
Direct mail donor files can be built gradually, where investment and growth are steady and conservative, or rapidly, where investment levels are accelerated and the overall profitability is higher<br />
<br />
<b>Gradual Donor Development Lifecycle</b><br />
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<br />
In a gradual growth scenario, the investment levels and cost of fundraising are lower, allowing the organization to generate positive net income 2-3 years before an organization on the rapid growth plan. However, since the ultimate donor file size is smaller and grows slowly, the long-term positive net income and philanthropic potential is also on a smaller scale. The market average for the response rate in a gradual growth scenario is 2%, and the cost to acquire a new donor is on average $15 per individual<br />
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<div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuD3JvCBXme48dZo0Savov5XjvpIvd6xr74ao6lwHhrmhK_02mHbhyCnEL0dK29eH4TCeVfGHGYukwlSCRa0uFm_HWG7EO4Ev6L65gOz34vw5ArQC2l7SQp5F9MC4STsDBcYhjUqpaoZE/s1600/image001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="323" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiuD3JvCBXme48dZo0Savov5XjvpIvd6xr74ao6lwHhrmhK_02mHbhyCnEL0dK29eH4TCeVfGHGYukwlSCRa0uFm_HWG7EO4Ev6L65gOz34vw5ArQC2l7SQp5F9MC4STsDBcYhjUqpaoZE/s640/image001.jpg" width="640" /></a></div><br />
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<b>Rapid Donor Development Lifecycle</b><br />
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In a rapid growth scenario, the initial cost of fundraising is more than the revenue generated in the early years, since significant funds are invested to acquire new donors and quickly build a large donor file. However, this accelerated strategy allows the organization to ultimately raise significantly more revenue over the same time span. Through an accelerated strategy, Quadriga Art has seen nonprofit organizations reach average response rates of 9%, with the cost to acquire a new donor at less than $7 per individual. Because a rapid growth scenario can delay the immediate return on the investment, Quadriga Art works with organizations to find solutions that will allow them to provide more program services as early as possible<br />
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<b>Here’s our roadmap for success:</b><br />
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<b>Year 1 à Create (draft the blueprint & break ground):</b><br />
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Regardless of whether the growth plan is rapid or gradual, the first year of a brand new direct mail program is almost always a net investment on the part of the organization. Net income is entirely dependent on the size of the donor file; the more donors an organization has, the more revenue it will generate. Acquiring a new donor file is like building a foundation – it costs more than it initially generates, but it is an asset for the future.<br />
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<b>Year 2 à Validate (build the foundation)</b><br />
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In the first two years of a new direct mail program, the organization typically does extensive testing to ensure the long-term viability of the program. While the program is typically still running at a financial deficit at this point, it is starting to build the critical renewal donor file that will lead to significant net profit for program services in the coming years.<br />
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<b>Year 3 à Rollout (extensive building)</b><br />
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In year three, the organization will continue to rollout the strategies that were validated in the early years of the program. In a gradual growth scenario, the organization could be generating positive net income at this point. In a rapid growth scenario, the benefits of the new donor acquisition program launched in year one will be apparent as the spending gap will start to close.<br />
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<b>Year 4 à Cultivate (complete the build)</b><br />
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The fourth year is generally the turning point for most organizations in a rapid growth scenario; the annual new donor acquisition loss will be offset by the renewal donor base income and the program will generate positive net revenue. For organizations on the gradual growth plan, this step can happen as early as year two, and as late as year six<br />
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<b>Year 5 à Sustain (fill units & generate profit)</b><br />
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For either growth plan, most direct mail programs should start to show significant positive net income by year five, even while they continue to acquire new donors. The amount of net revenue available for program services is dictated by the growth plan; those with the largest donor files will have the most revenue for programs and outreach.<br />
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<b>Years 6 & beyond à Maintain (fully leased & profitable)</b><br />
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For most organizations, regardless of growth plan, the sixth year and beyond is where the program is running at a cumulative net-positive basis and generating consistent and significant net income. The skyscraper is complete</div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com1tag:blogger.com,1999:blog-2141809654758268581.post-26993874662775876542012-06-06T23:21:00.002-07:002012-06-06T23:21:44.789-07:00Mark Schulhof – The man behind the Innovation in the Fundraising Industry<div dir="ltr" style="text-align: left;" trbidi="on">Mark Schulhof, the CEO of Quadriga Art is a busy man with the launch of the first web-based platform for video news. As a global leader in the non-profit industry, Mr. Schulhof is focused on providing direct marketing and creative services with a touch of innovation, which organizations & corporations around the world rely on. With his dynamic leadership, Quadriga Art Inc. is reaching new heights through its manufacturing, retail supply, fundraising, publishing and direct mail marketing. <br />
Most non-profit organizations are focused on bettering the lives of millions of people around the globe. Today, this industry faces many difficult challenges. In today’s dwindling economy, the funds for the non-profit sector have depreciated significantly and <a href="http://www.linkedin.com/pub/dir/Mark/Schulhof">Mark Schulhof</a> , through the products and services of his company helps achieve effective fundraising. He, along with his team strives to deliver out of the box solutions for his clients, and now more and more fundraising companies are reaching to a wider audience.<br />
Quadriga Art under the direction of <a href="http://markschulhof.mylivepage.com/home">Mark Schulhof</a>has reached a new high with the launch of its video news platform. This is focused to deliver meaningful news to the non-profit industry. “In this rapidly changing marketing environment, having a one-stop location for industry news as well as peer and published insights, can save valuable time, eliminate costly mistakes and produce measurably better campaign results” according to Mr. Schulhof. <br />
<a href="http://www.peoplebot.com/PeopleBot/PeopleBot?cm=mapa&street=9402+LINDALE+DR&city=BETHESDA&state=MD&zip=20817&firstName=Mark&middleName=&lastName=Schulhof&phone=301-493-6839">Mark Schulhof</a> is along with his valuable 3500 employees is helping to bring about a difference in many lives. It is his dedication and quest for excellence that has made Quadriga Art the leader in direct marketing and creative services for the non-profit industry. </div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-36994161467500299272012-05-31T23:40:00.002-07:002012-05-31T23:40:48.058-07:00Mark Schulhof Stresses On the Need For Better Donor Communication Strategies<p>With the changing times, people’s approach towards non-profit organizations and charities has also undergone a tremendous change. Unfortunately, a large number of non-profits choose to turn blind eye to the ongoing changes and continue to follow the outdated means of communicating with donors, which naturally affects their fundraising capabilities. In view of the changing outlook of the donors, to<br />
<a href="http://www.linkedin.com/pub/dir/Mark/Schulhof">Mark Schulhof</a>, the CEO of Quadriga Art, has stressed on the need for non-profits to adapt better donor communication policies. </P><br />
<p>According to Mark Schulhof, non profits should base their marketing strategies on the changing landscape of the country and society they are operating in. It is vital for non-profits to consider factors including regulatory and legislative reforms, market consolidation, media fractionalization, changing demographics, instant information overload and the struggling economy before finalizing a donor communication strategy. It is vital to develop marketing policies after considering various factors that might attract donors towards making a contribution not only in the present times, but on a long term basis.</P><br />
<p>Schulhof has also pointed out that most charities are repeatedly following the path that has been treated by numerous non-profits previously and this is surely not helping them in increasing their donor base. According to <a href="http://markschulhof.mylivepage.com/home">Mark Schulhof</a> , non-profits need to adapt new methodologies to ensure that the donors are converted into investors. It has also become important for non-profits to be more creative in their marketing strategies in order to achieve success in their stated goals and missions. </p><br />
<p>Schulhof has also advised non-profits to remember the fact that today people are not only a lot busier but also have access to greater and more accurate information. As such it is important to design variable market strategies to reach out to diverse target audience. This will enable non-profits to convince them in a better way about investing in their cause.</p><br />
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<a href="http://www.peoplebot.com/PeopleBot/PeopleBot?cm=mapa&street=9402+LINDALE+DR&city=BETHESDA&state=MD&zip=20817&firstName=Mark&middleName=&lastName=Schulhof&phone=301-493-6839">Mark Schulhof</a> is CEO of Quadriga Art a New York City based full-service international direct marketing company working with the world's most effective non-profit organizations to generate revenue from intelligent, creative fundraising programs. To learn more about the company and its direct mail service, logon to its website at http://www.quadrigaart.com.MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com1tag:blogger.com,1999:blog-2141809654758268581.post-46832846207266107192012-05-17T05:46:00.000-07:002012-05-17T05:46:32.596-07:00Mark Schulhof Stresess On Better Marketing Strategies For Effective Fundraising<div dir="ltr" style="text-align: left;" trbidi="on">Keeping in view the tough economic times, it is no wonder that the donor contributions towards various non-profit organizations and charities are thinning at a rapid pace. According to <a href="http://markschulhof.amplify.com/2011/06/21/">Mark Schulhof</a>,the CEO of Quadriga Art, this trend can be reversed by adapting better marketing strategies that offer some sort of incentives to donors and inspire them to make greater contributions. The idea has already been successfully adapted by major non-profit organizations across Europe including The British Red Cross and the Royal British Legion. <br />
<br />
According to the observations made by Quadriga Art, the current trend of charities to offer door drops and premium gifts to donors is fast catching up with donors, who are responding with greater contributions. This innovative idea combined with the intense efforts of direct marketing is helping nonprofits to raise significantly more funds than what is usually considered normal. <br />
<br />
<br />
Commenting on this new trend, Mark Schulhof is reported to have said that the innovative idea has helped charities to connect with prospective donors. Additionally, it not only helps the donors to better appreciate the concept and message of non-profit services but also feel appreciated for their contribution towards their cause. Since most people expect to receive an impersonal and instant message seeking contributions, the concept of receiving a premium gift along with a door drop or direct mail package tends to encourage them to contribute more generously for a good cause. <br />
<br />
<br />
However, for this strategy to be effective in the long run, it is vital to choose gifts that besides symbolizing the charities may prove to be useful for the donors. The changing marketing trends have made it necessary for even non-profit organizations and charities to adapt better methodologies and communication and marketing strategies to enhance donor contribution, especially in view of the increasing competition and cost of operations. <br />
<br />
<br />
Quadriga Art international is a leading marketing firm for various nonprofit organizations around the world and helps charities around the world raises funds through direct mail. To learn more about <a href="http://www.freepressreleasecenter.com/pressrelease/pressrelease/36771.html">Mark Schulhof</a> and the company’s direct mail service, logon to its website at http://www.quadrigaart.com. </div>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-25030247706155755192011-08-18T00:16:00.000-07:002011-08-18T00:16:27.529-07:00Mark Schulhof – Innovative Fundraising Approach<p>A successful industrialist in the arena of widespread manufacturing, retail supply, far-reaching fundraising, publishing and direct mail marketing is none other than <a href="http://digg.com/news/business/mark_schulhof">Mark Schulhof</a>, CEO of a seventy-year-old company – Quadriga Art, Inc., headquartered in New York. His innovative and out-of-the-box thinking has given him and the company a respectful name and higher altitude in the endeavor for serving humanity. </p><br />
<p>Through his company, Mr. Schulhof steer wide range of non-profit organizations all around the world to help them in generating funds and revenues for the charities. Quadriga Art International is a direct marketing firm, which raise funds through intellectual fundraising programs and direct mail services. </p><br />
<p>Mark’s intentions are generous, for helping millions of poor and needy people he formulate programs for raising funds for those non-profit organizations that are involved in the betterment of society and its people. In order to provide medical aids, educational advantages, employment opportunities and basic living, there are above 1.4 million non-profit organizations only in the United States of America. </p><br />
<p>At present, the donations and contributions made to these non-profit organizations are becoming less due to recent economic crisis, cost-cutting policies and low budget allotment by the government. As a result, they experience shortage of funds and a large number of people in despair are left out in receiving essential abet. </p><br />
<p>Mark Schulhof utilized social media as an effective tool to spread awareness among communities and people, encouraging support and contribution to charities and non-profit organizations, according to their level of convenience. He brought a revolutionary concept of marketing by motivating donors and contributors with some rewards, door drops or exclusive gifts that would help these non-profit groups to raise funds thoroughly. </p><br />
<p>Mr. Schulhof’s creativity and expertise has given new dimensions to non-profit, charitable organizations to generate funds and revenue, involving social media interface, to help needy and support people in grief. His efforts and contribution in discovering sources of effectual fundraising for charities and non-profit organizations is commendable. </p><br />
<p>To know more about <a href="http://markschulhof.blogreaction.com/">Mark Schulhof</a>, his experience and understanding of the domain; please visit www.markschulhof.blogreaction.com. </p>MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-36726128046146685712011-08-07T23:27:00.000-07:002011-08-07T23:28:20.085-07:00Mark Schulhof Stresess On BeMark Schulhof Stresess On Better Marketintter Marketing Strategies For Effective Fundraising<p>Keeping in view the tough economic times, it is no wonder that the donor contributions towards various non-profit organizations and charities are thinning at a rapid pace. According to <a href="http://markschulhof.amplify.com/2011/06/21/">Mark Schulhof</a>,the CEO of Quadriga Art, this trend can be reversed by adapting better marketing strategies that offer some sort of incentives to donors and inspire them to make greater contributions. The idea has already been successfully adapted by major non-profit organizations across Europe including The British Red Cross and the Royal British Legion. </p><br />
<p>According to the observations made by Quadriga Art, the current trend of charities to offer door drops and premium gifts to donors is fast catching up with donors, who are responding with greater contributions. This innovative idea combined with the intense efforts of direct marketing is helping nonprofits to raise significantly more funds than what is usually considered normal. </p><br />
<br />
<p>Commenting on this new trend, Mark Schulhof is reported to have said that the innovative idea has helped charities to connect with prospective donors. Additionally, it not only helps the donors to better appreciate the concept and message of non-profit services but also feel appreciated for their contribution towards their cause. Since most people expect to receive an impersonal and instant message seeking contributions, the concept of receiving a premium gift along with a door drop or direct mail package tends to encourage them to contribute more generously for a good cause. </p><br />
<br />
<p>However, for this strategy to be effective in the long run, it is vital to choose gifts that besides symbolizing the charities may prove to be useful for the donors. The changing marketing trends have made it necessary for even non-profit organizations and charities to adapt better methodologies and communication and marketing strategies to enhance donor contribution, especially in view of the increasing competition and cost of operations. </p><br />
<br />
<p>Quadriga Art international is a leading marketing firm for various nonprofit organizations around the world and helps charities around the world raises funds through direct mail. To learn more about <a href="http://www.freepressreleasecenter.com/pressrelease/pressrelease/36771.html">Mark Schulhof</a> and the company’s direct mail service, logon to its website at http://www.quadrigaart.com. </p><br />
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MARKhttp://www.blogger.com/profile/13136364282311615165noreply@blogger.com0tag:blogger.com,1999:blog-2141809654758268581.post-35379684843001514852011-05-25T23:49:00.001-07:002011-05-25T23:49:38.545-07:00Mark Schulhof On The Importance Of Social Media For Successful Fundraising<div dir="ltr" style="text-align: left;" trbidi="on"><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Despite the fact that there are more than 1.4 million non-profit organizations working across America, a large number of people in need of help are unable to get the aid from any of these organizations. A major reason for this is the fact that due to tough economic times, there has been a significant decline in the donations made to these organizations, which in turn has restricted their efforts of making the aid available to a larger number of needy people. That is why </span><a href="http://www.buzzherd.com/member/Mark-Schulhof"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Mark Schulhof<span style="mso-spacerun: yes;"> </span></span></b></a><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">has stressed on the need of people from all walks of life especially those related to social media in enhancing the contributions made towards such organizations which are dedicated towards helping people to live an improved life. <o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">According to <b style="mso-bidi-font-weight: normal;">Mark Schulhof</b>, the CEO of Quadriga Art, the current economic challenges have been further intensified by the budget cuts established by the state and federal governments. This has made it especially tough for people to make great financial contributions towards non-profit organizations and charities. In such a scenario, the role of social media has become even ore important in not only raising the awareness of people towards such organizations but also in carrying out donor based programs and campaigns to ensure successful fundraising for these organizations. <o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">With the number of people in need of assistance growing with each passing days, non-profit organizations and charities have an important role to play in providing aid to the poor, chronically ill, veterans and animals. However, in view of the declining funds and significant reduction in donations, the task has become much tougher than most people can even imagine. That is why social media needs to lay much stress on adapting and utilizing various methods of marketing, communicating and enhancing the fund raising methods that can prove beneficial for these organizations.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><br />
</div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><a href="http://markschulhof.wordpress.com/"><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Mark Schulhof</span></b></a><b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span></span></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span>is CEO of Quadriga Art international, a leading marketing firm for various nonprofit organizations around the world, who helps charities around the world raises funds. To learn more about the company and its direct mail service, logon to its website at </span><a href="http://www.quadrigaart.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">http://www.quadrigaart.com</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in; text-align: justify;"><br />
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