Monday, 16 July 2012

Mark Schulhof – Face Behind Radical Changes in Direct Marketing Industry

Few direct marketing firms are revered in the world of nonprofits for their path breaking ideas. Millions of people around the globe benefit from the selfless contributions accumulated by the non-profit players. Quadriga Art, INC is one such name that is reckoned as a leader in the direct marketing industry. The man behind the success of the organization is none other than its Chief Executive Officer Mr. Mark Schulhof. The pioneer understood that in this industry, the donor or the contributor is the kind and it is imperative to have a good camaraderie with him.
The non-profit industry has witnessed numerous transitions in the last few years. Gone are the days when there used to be hordes of donors contributing to the cause of the underprivileged. The dwindling economy has resulted in lesser donations. Mr. Mark Schulhof introduced the concept of high performance fund raising that helps to give performance driven results even with the limited budget of the client. In the competitive scenario today, Mr. Schulhof understands that a penny saved is a penny earned.  Along with a dedicated creative team, he helps to deliver novel ideas to take the concept of the client from the drawing board to the mailbox. Under the direction of Mr. Schulhof Quadriga also introduced the service of test marketing. In this approach, clients assess the performance of their products and services, before introducing them in the market.
Mark Schulhof is not new to introducing novel concepts that help to attract more donors for the nonprofit players. For instance, implementation of Direct Marketing Association’s (DMA) Green 15 Pledge Program in 2011, Quadriga has given an ecofriendly touch to its products and helped to work towards a greener future. He also understood the power of social media and used it as a platform in order to reach various clients.
Today, the nonprofit industry is reeling under the pressures of economy. It is due to the efforts of people like Mr. Schulhof and his direct marketing firm that thousands of people around the globe can live a better and meaningful life.

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