Keeping in view the tough economic times, it is no wonder that the donor contributions towards various non-profit organizations and charities are thinning at a rapid pace. According to Mark Schulhof,the CEO of Quadriga Art, this trend can be reversed by adapting better marketing strategies that offer some sort of incentives to donors and inspire them to make greater contributions. The idea has already been successfully adapted by major non-profit organizations across Europe including The British Red Cross and the Royal British Legion.
According to the observations made by Quadriga Art, the current trend of charities to offer door drops and premium gifts to donors is fast catching up with donors, who are responding with greater contributions. This innovative idea combined with the intense efforts of direct marketing is helping nonprofits to raise significantly more funds than what is usually considered normal.
Commenting on this new trend, Mark Schulhof is reported to have said that the innovative idea has helped charities to connect with prospective donors. Additionally, it not only helps the donors to better appreciate the concept and message of non-profit services but also feel appreciated for their contribution towards their cause. Since most people expect to receive an impersonal and instant message seeking contributions, the concept of receiving a premium gift along with a door drop or direct mail package tends to encourage them to contribute more generously for a good cause.
However, for this strategy to be effective in the long run, it is vital to choose gifts that besides symbolizing the charities may prove to be useful for the donors. The changing marketing trends have made it necessary for even non-profit organizations and charities to adapt better methodologies and communication and marketing strategies to enhance donor contribution, especially in view of the increasing competition and cost of operations.
Quadriga Art international is a leading marketing firm for various nonprofit organizations around the world and helps charities around the world raises funds through direct mail. To learn more about Mark Schulhof and the company’s direct mail service, logon to its website at http://www.quadrigaart.com.